Japan firm wins world’s 1st sustainable label for bluefin tuna fishing

Kyodo News

A fishery based in northeastern Japan has acquired the world’s first certification for sustainable bluefin tuna fishing, according to the Marine Stewardship Council.

The MSC’s blue fish label certifies that Usufuku Honten Co. in Kesennuma, Miyagi Prefecture, takes full measures to ensure that the endangered bluefin tuna — a popular fish for sushi and sashimi — is sustainably sourced, the London-based body said in a statement released Thursday.

The fishery operates in the eastern Atlantic Ocean, where the population of bluefin tuna has been recovering thanks to conservation efforts, according to the council, an international nonprofit organization promoting sustainable fisheries.

The MSC has determined that the fishery’s activities, including its distribution management, meet global standards for sustainable fishing.

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