From ‘carp’ to ‘copi’: an unpopular fish is getting a makeover in the U.S.

CBC News —

You’re in the mood for fish and your server suggests a dish of invasive carp. “Ugh,” you might say. But how about broiled copi, fresh from the Mississippi River?

Here’s the catch: They’re the same thing.

Illinois and partner organizations in the U.S. kicked off a market-tested campaign Wednesday to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.

Turning carp into a popular household and restaurant menu item is one way officials hope to rein in a decades-old invasion threatening native fish, mussels and aquatic plants in the Mississippi and other Midwestern rivers, as well as the Great Lakes.

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